CHOOSE THE BEST
With hundreds of website providers out there today, choosing the one that is the right fit for your dealership is no small task. We’re taking the heavy-lifting out of choosing your next digital marketing partner by developing packages that suit the needs and price point of the pre-owned market.
Invest in your dealership’s #1 asset – your website. Why keep paying for bad third-party leads and instead turn your website into a lead and traffic converting machine. Call DealerOn today!
WEBSITE PACKAGES
A PACKAGE TO FIT YOUR DEALERSHIP
We offer a variety of packages tailored to fit your dealership’s needs.
BASE
- Responsive Website Platform
- HTTPS
- Inventory Management
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Unlimited Inventory Exports
- SEO Local & Product Schema
GENERATE MORE LEADS
CORE
- Responsive Website Platform
- HTTPS
- Inventory Management
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Unlimited Inventory Exports
- SEO Local & Product Schema
- Mobile Lead Driver
- Lead Accelerator Coupon
- Price Drop Alert
- Send to Mobile
- Search Valet
- Video Hero
GENERATE THE MOST LEADS
ELITE
- Responsive Website Platform
- HTTPS
- Inventory Management
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Unlimited Inventory Exports
- SEO Local & Product Schema
- Mobile Lead Driver
- Lead Accelerator Coupon
- Price Drop Alert
- Send to Mobile
- Search Valet
- Video Hero
- Designated Customer Success Manager, Quarterly Review
- Integrated WordPress Blog
- eWallet Coupons: Google Pay / Apple Wallet Coupons
- Geo-Fencing with Targeted Offers
- Edmunds Vehicle Reviews
- Behavioral Targeting System (BTS)
- Personalized Offer
THE DEALERON DIFFERENCE
WHAT WE DO FOR YOU
TO HELP YOU SELL MORE CARS
At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.
Ongoing Site Optimizations
Digital Marketing Strategy
New Products / Features
Best Practices Consulting
Analyze Metrics
Support
AWARD-WINNING WEBSITE PLATFORM
BUILT FROM THE GROUND UP TO GET YOU BETTER RESULTS
DealerOn’s award-winning website platform is designed and built from the ground up to serve the needs of car dealerships. Everything about the platform has been finely tuned to maximize quality conversions and get more customers into your showroom.
Responsive Technology
Responsive technology is better for SEO (and recommended by Google), has a better user experience, is easier to management, and is future proof against all of the variety of devices that will appear over the next few years.
Built for Speed
The DealerOn platform is built to be the fastest desktop and mobile platform in the industry. Don’t lose any more customers to your slow website. Delight them with a fast site that makes it easy for them to shop for their next vehicle, wherever they are.
Built for Conversion
With extensive market research and user testing, we have developed features and UX / UI patterns that make it easy for your customers to accomplish what they need on your site – whether that’s inquiring about a vehicle, calculating penny-perfect pricing, and more. The result? Happier shoppers and more leads for you.
Built for Your Dealership
Your dealership is as unique as you are, and our platform allows you to customize the look and feel of your site to make it distinctly your own. Transform your online showroom to meet the needs of your local market.
FROM OUR CUSTOMERS
“DealerOn’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from DealerOn!”
— Jeffrey Running, e-Commerce Director Fremont Motor Company
RESPONSIVE WEBSITES
ONE SITE, ANY DEVICE, BEST FOR SEO
DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.
Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.
Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.
Future Proof According to Google Analytics, in 2014 the average GM website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.
ADA COMPLIANCE
THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE
DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
BEHAVIORAL TARGETING SYSTEM (BTS)
BEHAVIORALLY DRIVEN TARGETED OFFERS
BTS is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having BTS on a site typically increases vehicle sales by 10-20 units per month. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.
MOBILE LEAD DRIVER
EFFECTIVE, NON-INTRUSIVE MOBILE COUPON
In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Mobile lead driver. The mobile lead driver is an effective, non-intrusive way to target potential customers on their mobile devices. With mobile lead driver, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.
COMPREHENSIVE REPORTING
KNOWLEDGE IS POWER
All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.
A/B SPLIT TESTING
TESTING MAKES PERFECT
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.
