May 14-17, 2024
Live! Casino & Hotel
Baltimore, MD
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The Confused Data Predicament of CDP Jargon
May 15, 10:00 AM, Main Stage
Navigating the complex world of Customer Data Platforms (CDPs) can often feel like deciphering a maze of jargon and technicalities. “The Confused Data Predicament of CDP Jargon” aims to demystify the terminology and concepts that frequently overwhelm dealerships when implementing these powerful tools. Industry experts will cut through the confusion with practical advice and insights, helping attendees not only understand but also effectively utilize CDPs to enhance customer relationships and drive business growth.
Protecting Your Business & Your Shoppers in a Privacy Centric Culture
May 16, 3:15 PM, Studio One
In an era where data privacy is not just a necessity but a mandate, “Protecting Your Business and Your Shoppers in a Privacy-Centric Culture” provides critical insights into safeguarding consumer information while maintaining a competitive edge. This session explores the latest regulations and technological advances that impact how automotive businesses collect, use, and protect customer data. Panelists will discuss strategies for implementing robust privacy policies that comply with laws like GDPR and CCPA without hindering customer engagement. Attendees will learn how to create a transparent relationship with customers that enhances trust and loyalty while protecting sensitive information.
