Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what control you do have.
Learn how to get more reviews for your store with these four easy tips! Customer testimonials can be a great way to advertise your store! This week, we go over four ways you can start gathering them.
Welcome back to another Wednesday Workshop from DealerOn.
Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what control you do have.
One: Check what you already have.
Your dealership should have multiple social media accounts on a variety of platforms. Google, FB, Yelp, and others are all vital parts of a modern social media presence, and potential sources for testimonials.
Go through each one of them and look at what reviews have already been left. The Recommendations and Reviews part of every page should have at least a few positive notes. So, feel free to encourage your followers to leave a review.
Two: Contact your customers immediately.
You’re always more likely to get a review, positive or negative, in the immediate aftermath of a sale. After a customer takes home their dream car, contact them for a follow-up. Ask for honest feedback about their experience. It very well might turn into a great testimonial. However, it also might not, which leads us to…
Three: Always get better.
Soliciting reviews won’t always net you the response you want, but a bad review can become a good one if you’re open to feedback. If a customer had a negative experience at your store, find out why, and if you can, make it right.
Your customer will feel heard and valued, and you have the chance to turn an unsatisfied customer into a loyal patron. After that, a good testimonial becomes a lot more likely.
Four: Google Alerts keep your eyes on the conversation.
It’s possible that you’re getting testimonials right now that you know nothing about. Having Google Alerts set up for your dealership helps ensure that when a customer does say something nice about your business in a public forum, you won’t miss out.
Google Alerts are designed to be easy to set up. And once they are, you will have a free service that updates every day, combing the internet for whatever terms you put in.
That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.
