What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number.
The Americans with Disabilities Act, otherwise known as ADA requires that places of public accommodation are fully accessible. Your website is no exception. There is a lot of gray area in the law as it stands today, but it hasn’t stopped the huge increase in lawsuits over the last year with websites that don’t meet these standards. This has been especially true in the automotive industry.
Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department.
Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building a digital presence for your services. Especially since this department provides such a significant income.
The best way to do this is to go mobile. The majority of vehicle owners search for services on their smart phone, which means dealerships should optimize their sites for those devices. A responsive site that adapts to mobile browsers, computers, and tablets is the best way to achieve this.
You can get all of my advice on digital advertising for your service department in the full article here.
The tragedy that has affected southern Texas in the aftermath of Hurricane Harvey is a cause that many Americans feel close to heart. It is estimated that Harvey caused at least $40 billion worth of damage, not to mention the homes and lives it destroyed and disrupted. Many Americans are looking for ways that they can give back, and we’ve found an opportunity specifically for the automotive industry.
DealerOn has partnered with Dealers United and the CauseNetwork Foundation, a nonprofit that aims to help businesses support causes that are close to them, to try and make a difference in the lives of those affected by Hurricane Harvey. This will give dealerships the chance to help other dealers and their communities to rebuild their businesses and homes after the destruction.
This partnership will allow dealers to create custom charity programs catered to their specific dealerships. Dealers can donate cars, a percent of their proceeds, or work with the foundation to find other means of supporting the hurricane victims. And after the hurricane damage is assessed, dealers can continue to work with the CauseNetwork Foundation on other causes and charities that they believe in.
CLICK HERE FOR THE CAUSENETWORK
In a time of crisis, it’s important for communities to come together. The automotive industry is a close-knit group of individuals who know all too well the importance of this. Through this partnership, dealers can lend a hand to those who need it most, including fellow businessmen and women.
You can go here to get in touch with a CauseNetwork specialist and to begin making a difference.
Download the slides here
We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access.
As always, if you have any questions, just give us a shout or fill out the form to the right.
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