Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it comes to getting reviews and responding to them, and it’s high time to fix that!
In this article, Greg shares 6 tips for ensuring your review management process is honest as the day is long. It’s important to remember that Google not only cares about your business getting good reviews, but also the quantity and the type of reviews as well. Pro tip: If your employees are the only ones leaving positive reviews for your business, that’s a big problem.
- Customers won’t naturally mention staff members by name in reviews, don’t tell them what to write
- Don’t have too many reviews (like WAY too many)
- Don’t collect reviews at your business
- Don’t let employees leave reviews
- Don’t limit your replies to just the negative reviews
- Don’t leave bad replies (they just make things worse)
Click here to read the article, and get that “bookmark” button ready. If you’ve got great reviews already, this will be a great guide to managing that positive feedback and making sure you’re not cutting any SEO corners. If you’re getting bad reviews or no reviews, then you’ll be well-equipped to tackle those problems head-on.
Happy reading!
Gotten any hilariously bad or weird reviews? Share them with us in the comments!
