Are you giving your customers the omnichannel experience they demand? Make sure you are reaching your customers wherever they are with this week’s Wednesday Workshop.
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Transcript Below
Welcome back to another Wednesday Workshop from DealerOn, your experts in dealership digital marketing.
As the realities of the market change, customers develop a stronger sense of what they want. And though they might not know the word, what they want is an omnichannel marketing experience. Today we’re going to talk about what omnichannel marketing is, and how you can apply it to your dealership’s sales practices.
First off, the basics.
Omnichannel marketing means that your customers can contact you through any avenue they want to start the sales process which will then seamlessly transition to any other avenue, and the experience will be consistent throughout. That might sound confusing, so here’s an example.
Imagine a customer happens upon an Instagram post of yours because your hashtag game is on point. The customer then follows that post to your website. They use the chat tool on your site to answer a few questions. They’re about to leave when the site hits them with a special offer. This prompts them into an in-store visit.
The customer engaged with your store no less than five times, while getting farther along in the sales process. Each time they received a unique experience suited to their specific place in the sales funnel all the while taking part in your larger marketing strategy.
What are the benefits?
A truly omnichannel experience will make your customers feel taken care of, and good customer service means high customer retention. Perhaps more importantly, according to Harvard Business Review, customers who use more than 4 channels spend on average 9% more.
Schedule a demo today to learn more about how DealerOn can help you achieve a true omnichannel experience.
