DealerOn Receiving Our DrivingSales Award at NADA 2013
DealerOn, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for January 2013. Dataium uses various performance metrics collected from over 12,000 participating auto dealer websites to recognize dealerships and their website providers for their online performance. Adamson West won Dataium’s most prestigious metrics-based award, the Auto Shopper Intensity (ASI) Award, for overall website engagement and conversion. Another DealerOn customer, Nissan of South Holland received the Best Performance: Leads per Auto Shopper Award.
The ASI Award is based on Dataium’s proprietary ASI index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, lead to auto shopper, lead to search, and visitor to auto shopper ratios. Adamson West won this award for January 2013, meaning that their dealership website ranked at the top of the ASI Index in the top five of each of the measured categories during that month.
Nissan of South Holland was awarded the Best Performance: Leads per Auto Shopper Award. This is given to the dealership website that has the highest percentage of auto shoppers submit a lead among those that use Dataium’s tracking code. Auto dealer websites that are able to convert a high percentage of site traffic into leads have a better chance of selling cars to those that visit their dealership website.
DealerOn, Inc., the leader in online marketing companies serving the retail automotive industry, provides a full spectrum of online marketing solutions to auto dealership customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.
DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE. DealerOn has just announced that they are the first dealer website provider to roll out an A/B Split Testing platform, currently in limited Beta testing, and available to all DealerOn customers by the end of the second quarter.
These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics. Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.
By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.
DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention & Expo.
“Every year we win this award it has special meaning to DealerOn, because it comes from the reviews and ratings of our customers,” said Ali Amirrezvani, CEO and Co-Founder of DealerOn. “Everyone at DealerOn works to help make our dealership partners as successful as possible while providing exceptional customer service. Winning this award two years in a row confirms that we are delivering on our promise, and it pushes us to go further.”
DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE. DealerOn has just announced that they are the first dealer website provider to roll out an A/B Split Testing platform, currently in limited Beta testing, and available to all DealerOn customers by the end of the second quarter.
DealerOn Presented with Best Website Design Award
DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida.
“Winning this award is especially important and meaningful” said Ali Amirrezvani, CEO and Co-Founder. “Dealer Marketing Magazine goes out of their way to make their evaluation process as objective and meaningful as possible by removing the ‘Pay to Play’ considerations that clearly sway some of the other industry awards. Earning this type of recognition from noted industry experts like Joe Webb, Mark Boyd, Gary May, Ralph Paglia, and Michael Bowen makes this especially gratifying for DealerOn. We’ve worked hard over the last few years to ensure that our website platform delivers the best results possible for our dealers. We are continuing to innovate and improve our platform every day. I’m excited and proud to announce that we are the first website provider to roll out an A/B Split Testing platform, which is currently in Beta and will be available to all of our customers by the end of the first quarter. I hope that next year we will win this award again for the results that this revolutionary innovation delivers to our customers.”
DealerOn has become noted for documenting (through Google Analytics and 3rd party CRM reports) an average increase of over 200% in lead volume for their auto dealer clients. They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE.
The Dealer Marketing Magazine Technology Leadership Awards are unique because of multiple safeguards and a selection process designed to ensure objectivity. A supplier does not need to be an advertiser in Dealer Marketing Magazine in order to be considered or eligible for an award. Nominations are open to all vendors that have developed the most innovative products, tools, or services that benefit auto dealers across the country. Nominations and voting are open to all members of the automotive industry including auto dealers, vendors, auto manufacturers, and consumers. Vendors can be nominated for the award in any area of the dealership, from social media and service solutions to F&I tools. The only requirement is that the technology has benefited the dealership in some way.
The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. Five judges voted on the awards based on technology information presented by the nominee companies. The judges were: Mark Boyd from Boyd Consulting, Joe Webb from DealerKnows Consulting, Gary May from Interactive Marketing and Consulting Services, Ralph Paglia from Automotive Digital Marketing (ADM), and Michael Bowen, Editor of Dealer Marketing Magazine. Each judge voted from the nominees in each category.
About DealerOn, Inc.
DealerOn, Inc. is the leading website provider and digital agency serving the retail automotive industry. DealerOn was named to the 2012 Inc. 5000 List of Fastest Growing Private Companies with a three-year sales growth of 195%. DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.
About Dealer Marketing Magazine
When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.
Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.
Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.
DealerOn, Inc. Media Relations:
Chris Deringer (chris@dealeron.com), VP Marketing, 877-543-4200
Dealer Marketing Magazine Media Relations:
Michael Bowen (michaelb@DealerMarketing.com), Editor in Chief, 888-385-7526
