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Best Practices

In Best Practices, Search Engine Optimization (SEO)

2 Things You Need to Know About Local SEO in 2017

 

Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I wrote a blog post explaining them. First, there was a helpful interpretation of 2017’s local search ranking factors, then an excellent talk about online reviews (which I’ve written about recently over at SEL). Continue Reading

In Best Practices, Search Engine Optimization (SEO)

6 Ways To Optimize Your Content for Local

 

Today, we’re going to get a little technical with it. We’re talking about optimizing your website for local signals, and we’ve got 6 specific spots on your website to focus on. If you didn’t know that having a solid Local SEO strategy was crucial to your visibility in the search engines, then you might want to read this article first. And if you’re not sure whether your website even needs SEO to begin with, then check this article out. Continue Reading

In Best Practices, Dealership Websites, Search Engine Optimization (SEO)

How to Write Awesome Content For Your Website

 

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video.

If you’re writing the content for your dealership’s site, you definitely don’t want to miss this video…

In Best Practices, Search Engine Marketing (PPC), Video

Micro-Moments: Get There Early (and bring pics!)

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog post, you may want to consider getting there early, too. Let’s talk about how showing up early in the online car buyer’s path to purchase (with helpful images & videos) might help you sell more cars.

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