Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on top of the game.
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Rejoice, websites of the world. Google’s new Rich Results Tool has been released from beta, meaning it is available for use by the public.
That’s amazing news, but what is it exactly?
Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring your Google My Business listing closely.
The internet is the single most important public sphere in the 21st Century, and Google is how most of us navigate it. Google has leaned in to their position as the yellow pages of the future and has provided businesses with a vital tool to help customers find them. Google My Business is a free initiative from the company that does nothing more than put more eyes on your dealership. No cost to you with unlimited upside? That’s exactly the kind of thing you want to take advantage of, and we’re going to walk you through how.
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