Press Release

Today, DealerOn, the leading website provider to car dealers, announces the hiring of Eric Bolster Jr. as their new Director of Sales. Most recently, Bolster worked as an Executive Sales Manager at DealerSocket after the acquisition of DealerFire.

Jeff Clark, DealerOn’s Chief Sales Officer, said, “With such rapid growth, it was clear that DealerOn needed someone with a strong history of demonstrated management and sales skills to help shape our sales team. Eric is clearly a good fit, and has already made a huge impact on the DealerOn Sales Organization. With Eric at the helm, DealerOn is ready to take our sales team to the next level.”

In his role as Executive Sales Manager, Bolster aided in new hire training and quickly became the team leader in DealerFire product training efforts, as well as competitive analysis, and sales strategy of the product line for most across the DealerSocket sales organization. He was responsible for 31.8% of new business revenue to DealerSocket per the DealerFire product line in just 6 months.

After years of customer service experience at a big box American retailer, Bolster got his start in automotive on the dealership floor. Working his way from a salesman to Internet Sales Manager in both high-line franchise and independent spaces, he transitioned to the vendor side in 2013, joining the DealerFire team as a Regional Sales Manager where he was responsible for 25% of all new business revenue. A graduate of the University of Wisconsin – Oshkosh, Bolster enjoys golf, good food, and being a father and husband.

Eric will be joining DealerOn at Digital Dealer 20 in Orlando. He’ll be present at Booth #401, so stop by to wish him well in this new endeavor. DealerOn also has multiple speakers lined up to present during the conference. Read more about our presenters here.

Ali Amirrezvani, DealerOn’s CEO, said, “Jeff has been a huge asset to DealerOn over his seven-year tenure with us. Given how he has grown our sales during his time focusing on business development, having him at the head of all of our sales efforts is very exciting for us. Combining his talents and automotive knowledge with DealerOn’s industry-leading Responsive Design website platform will only mean even more explosive growth for our organization.”

DealerOn websites consistently generate such high conversion rates that they are able to guarantee an increase in website leads for new customers of at least 50% within the first 90 days of site launch. Through their Digital Marketing Dashboard, all existing site metrics are documented and compared to results achieved on the DealerOn platform. DealerOn website customers see an average increase in lead volume of 250%, with a minimum of a 35% increase, across nearly 1,500 websites.

In addition to its award-winning dealership websites, DealerOn’s new offerings in automotive SEM and SEO are quickly becoming industry standards. As a Google AdWords Certified Partner, dealers that combine their Paid Search with the power of a DealerOn website see complete integration and optimization of AdWords efforts. Dealerships that opt for the Elite SEO package reap the benefits of a Google-optimized website architecture as well as custom content, on- and off-site SEO, social media and reputation management.

Said Clark, “This is such an exciting time for DealerOn, and I couldn’t be more proud to have the opportunity to help more dealers benefit from our technology and services. I’ve been running various sales channels at DealerOn for seven years, but now as Chief Sales Officer, I’ll be able to lead all of DealerOn’s sales efforts, helping dealerships dominate their local market with our powerful responsive website technology and first-class digital marketing products.”

Jeff is a decorated veteran, a renowned and respected speaker on Fixed Ops Digital Marketing, and a regular speaker at NADA, Digital Dealer, JD Power, and countless OEM and industry events. Jeff’s sales leadership was instrumental in helping DealerOn be recognized on the Inc. 500/5000 list. He is a member of Manchester’s “Who’s Who of Executives and Industry Leaders,” but he stays grounded through his family, love of baseball, golf and of course… cars. He lives in Northern Virginia with his wife Lydia and their two boys.

“We are extremely excited to begin helping even more Kia dealerships dominate their local markets”, said Ali Amirrezvani, DealerOn’s CEO and President. “Though we already have a great track record of helping Kia dealers dramatically increase their website leads, now we can offer our best products and services as a part of Kia’s official co-op package. For dealers that take advantage of both our website and digital advertising, I truly believe they’ll be unstoppable.”

Kia dealers who sign up with DealerOn will benefit from DealerOn’s fully responsive website platform, integrated reporting via KDealer.com, improved conversion rates, and compliance with KMA guidelines and standards. Digital advertising customers will also receive a Google AdWords Certified Account Manager, keyword level call tracking, and Google Analytics Integrated Reporting. In addition, Kia dealers that work with a certified provider like DealerOn will receive 100% Dealer Advertising Support fund-eligible with automated co-op submission.

DealerOn, Inc. is the leading website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

About Kia Motors

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year.   KMA offers a complete line of vehicles, including the rear-drive K900¹ flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima and Sorento and is responsible for the creation of more than 14,000 plant and supplier jobs.

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