Category

Search Engine Optimization (SEO)

In Best Practices, Dealership Websites, Search Engine Optimization (SEO), Video

The most popular videos of 2018

It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order:

10. Pay attention to Google Q&A
9. 5 tips for optimizing your Google My Business listing
8. Check out the new Search Console feature
7. Your Google My Business Listing is your new home page
6. Always test everything
5. The 5 best SEO-themed Valentine’s Day cards
4. The new Facebook review system
3. New phantom department listings in Google Maps
2. My slides from the Innovative Dealer Summit in Denver
1. Mean tweets from NADA 2018

Continue Reading

In Dealership Websites, Search Engine Optimization (SEO), Video

A warning about website graders

In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.
Continue Reading

In Reputation Management, Search Engine Optimization (SEO), Video

Were you hit by the recent review spam attack?

In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the attack. If you find that you’ve got some of the fake ratings, we explain how to report them so you can get them removed.

In Search Engine Optimization (SEO)

What Kind of Content is Good Content?

A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*” — and all of them use the exact same text. That’s not going to help your customers, and none of the pages will show up well in Google. So, if those old ideas don’t work, what does? Continue Reading

Call support
(877) 543-4200
Call Sales
(877) 543-6321