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Search Engine Optimization (SEO)

In Search Engine Optimization (SEO), Video

How to do a quick citation check

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear.

This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources for your dealership. Whether you’re doing your own SEO or you want to check in on your provider, this tool will help you keep an eye on your citation profile.

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In Best Practices, Search Engine Optimization (SEO)

10 Local Link Building Tips for 2016

 

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver.

For this month, rather than just talk about why it’s important (it’s very important), I wanted to give specific how-to tips. In fact, I shared 10 ideas that any dealer in the country can start implementing today. From local Meetups, to creating a local resource page, to taking advantage of things you’re already doing, these tips work.

Take a look at my post here. If you’ve got any questions, leave them in the comments below and I’ll pop back in and answer them.

In Best Practices, Search Engine Optimization (SEO), Video

SEO Presentation from Digital Dealer 20 [VIDEO]

Download the slides here

Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely don’t want to miss this week’s Wednesday Workshop video!

Check out our other DD20 presentations:

Local SEO by Jeff Clark

Targeting Mobile Shoppers by Mike DeVito

In Best Practices, Search Engine Optimization (SEO)

The Best SEO Conferences to Attend in 2016 [VIDEO]

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016.

We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best practices is to attend SEO conferences. With just a bit of planning, you should be able to hit a few of these conferences next year – which will help you keep your SEO strategy turned up to 11.

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