Search Engine Optimization (SEO)

You’ve probably noticed the recent update to the map pack on Google’s local search results. We all had a collective freak-out when we saw that the traditional 7-pack had been replaced by the new 3-pack that doesn’t show addresses or phone numbers. Even worse, a click on a pack listing now leads to the new Local Finder page, where competitors are stacked right next to you.

Our latest Wednesday Workshop video outlines all the changes, so you’re up to speed on how the local pack works now. We also talk about getting your dealership into the pack, or skipping it altogether and focusing your efforts on dominating organic results.

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Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever before, you can use Barnacle SEO to take advantage of the directory sites!

This week’s Wednesday Workshop video explains the concept of Barnacle SEO and then walks you through exactly how to do it. Learn how to target both types of barnacle opportunities – getting your listing on another site to rank well in searches, or getting your listing to show up well in internal searches on a site that shows up well.

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In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers tend to make on their websites, so you’ll know what NOT to do. For those of you have a vendor handle your SEO, I share a few tips to help you spot the shady guys who won’t really do anything to help.

Plus, since it’s a “Greg Gifford” presentation, it’s got a movie theme – and this time, the theme is movies released in the 1980s.

Kick back, grab some popcorn, and learn some awesome new SEO tips!

Want to download the slides? You can get the PDF here.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][/fusion_text][/fusion_builder_row][/fusion_builder_container]