In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going out to the conference, make sure you watch this week’s video and then stop by the booth to chat with us!
In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it helps you get links from other sites, and it helps you build more local relevancy. Watch the video for all the details.
In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.
It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order:
10. Pay attention to Google Q&A
9. 5 tips for optimizing your Google My Business listing
8. Check out the new Search Console feature
7. Your Google My Business Listing is your new home page
6. Always test everything
5. The 5 best SEO-themed Valentine’s Day cards
4. The new Facebook review system
3. New phantom department listings in Google Maps
2. My slides from the Innovative Dealer Summit in Denver
1. Mean tweets from NADA 2018
In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.
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