Use Your Online Efforts to Help Convert
In Internet sales, the conversion from anonymous web visitor to known sales lead is the necessary first step when making a sale. Your web visitors decide when they want to offer up their contact info and start communicating with your dealership, so in order to convert your web traffic into customers, they need to be able to interact with your site and make themselves known. This needs to be the number one goal of your site, and everything should work towards that goal.
Using identifiable and trackable web tools like effective incentive campaigns, a virtual assistant and engaging multimedia will make it as easy as possible for them to submit their contact information. Because these types of tools make it easier for web visitors to interact and connect with your dealership, DealerOn has found that when dealers use them, the number of visitors that convert into leads is increased, often doubled.
After you’ve been able to establish contact with your web visitors, it’s important to convert them from sales leads into sales. Although you can’t force them into taking the next step on the road to sale if they aren’t ready, you can lead them through the sales process.
Just like web tools can help you convert visitors into leads, use lead nurturing to turn these leads into customers. Sending surveys will allow you to find out where leads are in each sale, making sure your follow-up is appropriate for their buying status. Use follow-up emails to keep in regular and timely contact with your sales leads. This will allow you to further the communication that your website facilitated, moving you closer to making the sale and help to complete the conversion process.
Make sure that your lead nurturing efforts always include a strong call to action in each email, phone call, or voicemail to let your leads know the benefits of taking the next step, as well as how to do so when they’re ready. It’s important to ensure your leads know how to convert into a sale when they want to.
Focusing your website around interacting and communicating with your website visitors will convert more of them into sales leads. You can then use your lead nurturing to direct your leads through the sales process and convert them to customers.
How do you structure your website to help you convert these visitors to leads? Lead us through what works for your dealership to get people through the conversion process and into your showroom.
