At DealerOn, we’re continuously developing new products to help our clients not only compete but dominate in their local market. We’re proud to unveil our winter lineup of products, showcasing the latest advancements in digital marketing technology.
DealerOn Product Release: Winter 2024
At DealerOn, we’re continuously developing new products to help our clients not only compete but dominate in their local market. We’re proud to unveil our winter lineup of products, showcasing the latest advancements in digital marketing technology. Each offering presents powerful solutions and will serve as a cornerstone in our industry-leading marketing strategies.
Introducing DealerOn Signals: A Personalized Online Showroom for Every Visitor
DealerOn Signals is revolutionary software that uses your data to customize key areas of your site for every individual, delivering highly targeted and relevant offers based on your shoppers’ individual history, behaviors, and interests. It’s like having a skilled salesperson who knows exactly what each customer wants, even before they do.
Did you know that as few as 15% of customers create logins for automotive dealership websites? It’s a reality check, right? But here’s where DealerOn Signals steps in, ensuring that every single customer receives a personalized experience, without the need for them to create a profile or deal with the headaches of third-party cookies. With DealerOn Signals, you’re able to deliver specialized content to all users, not just the logged-in few, which opens the door to more conversions and higher sales. In today’s competitive world, that’s the edge you need.
With DealerOn Signals, you’re able to deliver specialized content to all users, not just the logged-in few, which opens the door to more conversions and higher sales.
Additionally, Signals enables open collaboration with leading digital marketing vendors, agencies, OEMs, and other first-party data sources. For example, your email marketing vendor could send an email to customers whose leases are coming up. A click on the email leads the customers to your site where they find tailored pages encouraging them to trade their leased vehicle in for a newer one from your lot.
DealerOn Signals empowers dealers to easily identify and categorize user behaviors, delivering personalized content across key areas of their website.
A personalized customer experience is prized in today’s competitive automotive market, and Signals provides the unique capability to exclusively do just that. By leveraging less intrusive technology, your customers sense understanding and respect, with no intrusion.
Explore Our Latest SRP Upgrades: Real-Time Results and More
DealerOn’s Search Results Page (SRP) is about to get supercharged! With the addition of dynamic filtering, infinite scrolling, and improved flow for zero-matching results, you can provide customers with an enhanced shopping experience while still benefiting from standard website navigation’s SEO advantages.
Here’s how the new SRP experience works: When visitors search for specific features, such as the type of vehicle, color, or even amenities like leather seats on your website, the search results update in real time, eliminating the need for extra clicks to view a page. This streamlined process removes friction and simplifies shopping. Traditional navigation is still an option for those who prefer it.
With the addition of dynamic filtering, infinite scrolling, and improved flow for zero-matching results, you can provide customers with an enhanced shopping experience while still benefiting from standard website navigation’s SEO advantages.
Schedule a personalized demo with us today to explore our new SRP experience and discover all the other fantastic tools available on our award-winning Cosmos platform. For existing customers interested in learning more, please reach out to your support representative.
DealerOn: On the Forefront of Automotive Marketing Technology
At DealerOn, we’re passionate about technology. We believe that the next frontier in retailing can be delivered by anticipating the needs of our clients and precisely engineered solutions. We strive to give our dealership partners the very best digital marketing presence, and these innovations are the next step. We can’t wait to share them with you.
Excited by what you see here? Explore our Product Release Page for more details on our latest technologies. Also, we invite you to join us for a personalized demo and discover how your dealership can be a part of our journey as we continue to shape the future of automotive marketing technology.
