Sales leads: your dealership needs them to run and you can never get enough. But not every lead is equal. The question on every auto dealer’s mind should be, “how do I reliably get good leads?”
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Transcript
Welcome back to another Wednesday Workshop from DealerOn.
Sales leads: your dealership needs them to run and you can never get enough. But not every lead is equal. The question on every auto dealer’s mind should be, “how do I reliably get good leads?” The answer is Apex, DealerOn’s personalized payment configurator. There are three qualities that every good lead has, the leads Apex gets cover all of them.
Before we go any further, what is Apex? Apex is a tool that lets car shoppers configure a lease or finance payment personalized to their needs. It does everything from smart incentive selection, multiple payment options and banks, f&I products, trade-ins, and you can even do credit checks directly with DealerTrack.
Now let’s get into the features of a good lead.
Good leads are pre-qualified.
You want to gather leads in a cost-effective manner. A lead-generation product will usually just give you a glut of leads without any sense of quality control.
Because Apex allows the customer to build their payment plan, the lead that comes in is pre-qualified. You will be offering them a car they want at a price they have already factored into their monthly budget.
Good leads are easy to convert.
Gathering leads and turning them into customers costs money, and every lead that doesn’t convert is a sunk cost.
This is another place where Apex’s interactivity and unique design ensures that a lead converts. The customer is already doing the hard work without you, selecting a vehicle, building a payment plan, and so on. Once the lead hits an associate’s desk, much of the heavy lifting and tough conversations are already done for them, so the focus can be on closing the deal.
Good leads contain useful data.
A good lead provides you with information that helps you better understand your customer base.
Apex collects tons of data on every deal. Everything from the credit ranges on your customers, to where they live, trade-ins, down-payment, and more. This is the kind of market research that can help supercharge your business and customize your website and digital advertising strategy to drive the most success.
Find out for yourself by heading over to DealerOn.com for a free demo, and thanks for watching.
