![What's New for Dealerships in Google Analytics 4](https://www.dealeron.com/wp-content/uploads/BlogPost-Google-Analytics4-600x403-V1.jpeg)
Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships. We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of DealerOn University.
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![Generative AI is Coming to Automotive Paid Search, images of digital advertising that will benefit from AI paid search enhancements](https://www.dealeron.com/wp-content/uploads/AI-PaidSearch-600x403.jpg)
AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University.