To our valued Partners:
The COVID-19 outbreak has brought unprecedented challenges and business uncertainty for our dealers across the country, and we wanted to reach out to each of you to lend our support. Ever since we started DealerOn 15 years ago our goal has been to be more than just a vendor – to be a true partner to you. Like our dealers, we are not a large multi-national corporation operating across many industries. We are a tight, family-owned business devoted to serving dealers. We have grown from our humble beginnings primarily through our singular devotion to providing amazing customer support for our dealers—especially through bad times like these.
Over the last few weeks, we have seen our support volumes skyrocket 120% and have worked feverishly to help our dealers keep their websites current with the changing conditions. During this time, we’ve received sobering feedback from our dealers about the impact this crisis has had on their dealerships — including layoffs, furloughs, and pay reductions. DealerOn has had to take similar actions just this week as the magnitude of this crisis has grown.
We understand the challenges you are facing and we’ve been working with all of our OEM partners to determine how we might be able to help you financially, in spite of the situation. Before we announced anything publicly, we wanted to coordinate with each of our OEM partners, to help you understand the exact impact of the assistance we are able to offer to your dealership – This is not a “publicity stunt”.
In addition to the products we have offered the last few weeks – free APEX digital retailing, free BTS personalized coupons, and free COVID-19 creative, DealerOn is offering each of our dealers 15% off of their franchise dealership website for the month of April. Please reference the below chart for specific effective rates by OEM. We would have preferred to do this sooner, but coordinating a uniform effort across all of our OEM programs was not a simple endeavor, and we sincerely appreciate your patience. We’d also like to thank our OEM partners for their generous help in this process.
To calculate the dollar savings for your store, simply multiply the monthly fee for your dealership website for your specific OEM by the “Effective Relief” column. For example, a Hyundai dealership paying $1,549 per month for a Gold website package will receive $232.50 in relief on their April bill ($1,549 * 15%).
Product |
DealerOn Relief |
Effective Relief |
Ford-All Website Packages |
15% |
15% |
Toyota-All Website Packages |
15% |
15% |
Lexus-All Website Packages |
15% |
15% |
INFINITI-All Website Packages |
15% |
15% |
Mazda-All Website Packages |
15% |
15% |
BMW-All Website Packages |
15% |
15% |
MINI-All Website Packages |
15% |
15% |
Kia-All Website Packages |
15% |
15% |
Mitsubishi-All Website Packages |
15% |
15% |
Volkswagen-All Website Packages |
15% |
15% |
Acura-All Website Packages |
15% |
15% |
Mercedes-Benz-All Website Packages |
15% |
15% |
Hyundai-All Website Packages |
15% |
15% |
Maserati-All Website Packages |
15% |
15% |
FCA-All Website Packages |
15% |
15% |
GM Base |
15% |
11.25% |
GM Plus |
15% |
12.50% |
GM Premier |
15% |
13.12% |
Cadillac Base |
15% |
11.05% |
Cadillac Plus |
15% |
12.32% |
Cadillac Premier |
15% |
13.03% |
Retail Franchise Website |
15% |
15% |
In addition to the financial relief we are providing to our customers, our Executive team is taking a 25% pay cut, and our DealerOn family has collectively committed to each working longer hours for less pay – because we are all in this together with YOU and YOUR DEALERSHIP. Our goal is to help ALL of our partners through this challenge and to not sacrifice ANYTHING about the best in class support and technology that brought you to DealerOn in the first place.
While we realize that this relief may not have as material an impact as you may have hoped on the many difficult and challenging decisions that lie ahead for you and your team, we want you to understand that DealerOn is with you during this time, and we are doing ALL that we can. Please call one of us if we can help. Thank you for your partnership and let’s fight this battle together.
Ali Amirrezvani Amir Amirrezvani
CEO & Co-Founder Co-Founder
