Google Business Profile isn’t simply a service for shoppers to find your dealership. Find out how to get the most out of your Google Business Profile with this edition of DealerOn University.
Your Google Business Profile is critical to your dealership’s marketing efforts.
Getting noticed in the cluttered digital marketplace means you should use every means available. Since 2014, Google has offered a tool to help your customers find you, but many stores ignore it. Why? I’m honestly not sure, because Google Business Profile is an excellent service that can get eyes on your dealership at no cost to you.
Google Business Profiles is a free service offered to businesses like yours. Its primary benefits include:
- Helps Google users find your dealership
- Helps optimize local SEO
- Control your contact information, hours, etc.
- Post updates
- Build trust through reviews
Google Business Profile started life as Google My Business, rebranding recently to clear up the confusion of the title (Google your business? No, Google My Business!). It’s a free business listing from Google that lets you provide pictures and details about your business to Google’s 92% market share.
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Information from a Google Business Profile can show up across the suite of Google functions, including Search, Maps, and Shopping. Because you’re in charge of the information, you can ensure that it is complete and accurate, and the photos are flattering.
Local SEO Benefits
At DealerOn, we stress the importance of local SEO, as the bulk of real customers will be local. Google Business Profile improves local SEO. Google Maps is more likely to return a listing for a local business. With your profile complete, your customers can start their shopping journey without delay.
Information from a Google Business Profile can show up across the suite of Google functions, including Search, Maps, and Shopping.
Accurate Contact Information
Google Business Profile puts you in the driver’s seat. You’re in charge of updating your contact info, hours, and updates. Have you expanded the services offered in your service department? Are you temporarily closed? Hours changed? Here’s the best part: because Google Business Profiles has such strong local SEO, information you share is going to beat sites with old details and a lack of updates.
Monitor Reviews
Reviews are a huge part of the modern marketplace, and Google Business Profiles understands that. With a space for star ratings and reviews, you can build trust with your customer base. While you can’t choose which reviews to post, Google highlights a selection showing the range of experiences your customers have. A few bad reviews are nothing to worry about; it can aid in establishing that all-important trust.
Manage Your Google Business Profile With DealerOn
Google Business Profile becomes even more powerful with DealerOn’s Listings Manager. Listings Manager allows you to update everything that would appear on Google Business Profile, and then export it everywhere. Not just Google Business Profile, but your website, and anywhere else the information appears. This keeps everything accurate and consistent and makes updates a breeze. You get all the great benefits with none of the hassle.
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