With market intelligence and hand-crafted personalized strategic guidance we maximize the return on your marketing budget. Track the interactions that matter down to the keyword to reach the customers you want. Exceed your digital advertising goals for brand awareness and engagement with a full-funnel strategy.
DIGITAL ADVERTISING
REACH MORE OF THE RIGHT BUYERS
Precision-targeted digital advertising campaigns from DealerOn deliver your message to motivated buyers.
SCHEDULE YOUR DEMO TODAY
Cross-Channel Optimization
DealerOn optimizes ad spend by continuously evaluating channel performance and adjusting tactics and campaigns throughout the month. Our proactive approach to advertising deploys cutting-edge technology that never takes a day off. This means real-time adjustments to keep your campaigns optimized and your opportunities maximized. With dynamic campaign creation across channels, you’ll avoid wasted time and missed impressions, keeping your business ahead of the curve.
AI Budget Pacing
Say goodbye to over- or under-spending. With DealerOn’s advanced AI technology, your budget is strategically distributed across channels throughout the month to achieve maximum impact and align with your campaign goals. Whether it’s model year closeouts or sales events, our smart pacing ensures your dollars are working hard to drive traffic to your website—and ultimately, to your showroom. Trust DealerOn to keep your advertising on track and your results on target.
Custom Reporting Solutions
You can’t manage what you can’t measure. Know where every dollar was spent with real-time reporting and performance tracking with full access to your media budget and up-to-the minute analytics. With full integration with your other DealerOn solutions, you can streamline full-funnel reporting and analytics. Track deals from search to sale with custom tagging and reporting that highlights advertising impact throughout the shopping journey.
Call Tracking & Analytics
Empower your team with AI driven call scoring designed to identify new versus existing customers, opportunities, and appointments. his is call tracking on a whole other level leveraging AI to identify sentiment, disposition, and outcome of inbound calls down to the keyword level. This empowers DealerOn to build strategies based on outcomes from your most valuable leads, not only giving you key intelligence for sales training but driving campaign optimization at the highest level.
Monthly Business Reviews
Our dedicated account managers are Google Ads, Microsoft, and Meta certified to deliver the most exceptional service in the industry. On monthly business reviews our strategists will highlight campaign performance, review custom reporting, and ensure that the focus is primarily on achieving your business goals and KPIs. DealerOn website and SEO customers receive the added bonus of streamlined support with one point of contact impacting multiple areas of your digital marketing.
Digital Advertising is a pivotal component of a comprehensive marketing strategy, with dealers allocating 72% of total budgets to digital channels. Choosing the right partner is critical to maximizing this investment.
DealerOn combines cutting-edge technology with expert strategy to deliver results. Success requires a perfect balance, and with DealerOn, you get the best of both worlds. Today’s shoppers no longer follow a linear path to purchase – they navigate multiple sources and platforms throughout their research process. DealerOn’s innovative strategies ensure your message reaches the right shopper, at the right time, through the right channels.
Search Engine Marketing
Reach more potential buyers than ever before with precision-targeted digital advertising campaigns on Google and Bing. Our expert approach maximizes the return on your investment by leveraging market intelligence and designing campaigns that perfectly align advanced technology with strategic insight. By continuously refining and optimizing your campaigns, we ensure they drive the highest possible performance, connecting you with the right audience at the right time.
Fixed Ops Marketing
Grow Fixed Ops revenue with customized Paid Search, Display and Retargeting for service and parts.
Google Vehicle Listing Ads • Performance Max • Dynamic Used Car Campaigns
EMERGING MEDIA
Retargeting
Leverage first-party data to target consumers across any channel, delivering tailored messages based on their activity. With campaigns optimized for any channel or device, we re-engage users and serve dynamic content that’s perfectly suited for their device. Call extension ads place your phone number directly in the ad, making it easy for customers to connect with your dealership and driving more phone calls.
Social
Deliver your shopper a custom Vin-level experience designed to drive leads to your CRM and your showroom. Layered first-party and DealerOn targeting means that your ads are delivered to the right in-market audience. Facebook algorithms help identify similar audiences to help expand your reach. DealerOn is proud to be a Meta Business Partner.
Display Marketing
As a trusted Amazon partner, DealerOn specializes in driving top of funnel demand generation through display marketing. Whether through direct contextual placements or programmatic behavioral targeting, display marketing is essential for engaging potential customers at every stage of the buying journey.
Display Marketing
As a trusted Amazon partner, DealerOn specializes in driving top of funnel demand generation through display marketing. Whether through direct contextual placements or programmatic behavioral targeting, display marketing is essential for engaging potential customers at every stage of the buying journey.
89%
Dealers driving traffic to DealerOn Social Suite Landing Pages see an 89% increase in leads.
Social Suite VIN Marketing
Synchronize social with effortless VIN marketing on Facebook and Instagram. DealerOn technology makes it happen.
Layered first-party Facebook and Instagram targeting means that strategies are aligned to get you in front of the right audience at the right time. DealerOn achieves a holistic, full-funnel strategy by running multiple campaign types with different objectives. Targeted broad reach audience of in-market auto intenders + retargeted site visitors.
Landing Pages Optimized for Mobile
With only 1.7% of active Facebook users viewing pages on desktop, the DealerOn Social Suite Landing Pages are optimized for the mobile experience.
Full Funnel Social Advertising
With only 1.7% of active Facebook users viewing pages on desktop, the DealerOn Social Suite Landing Pages are optimized for the mobile experience.
Guide Shoppers from Evaluation to Purchase
Dealer-branded Ads with Dynamic VIN detail and Customization
- Ads are deployed from dealer’s Meta account, allowing dealer to reap the engagement benefits
- Inventory is updated 2x daily
- News feed friendly templates
- VIN details on ad overlays
- Integrate sales events & promotions
- Customized templates have shown to yield a significant increase in ad engagement
- Choose from multiple ad types to keep audience engaged
High converting Automotive Inventory Ads (AIA) on popular social media platforms
-
Target new shoppers and retarget website visitors
-
Deploy thousands of ads in seconds
-
Collect high-intent leads
-
Inventory updates 2x daily keeping ads current with sellable vehicles
-
Inventory refreshes daily as lot inventory turns
-
Optimized, mobile friendly social landing pages
-
Transparent reporting synced with Facebook and Google Analytics
-
Drive traffic to our landing page or your existing website
“Social Suite takes the heavy lifting for Facebook marketing off the dealer. Before Social Suite, it was difficult to place personalized inventory ads on Facebook to a pre-defined target audience. Now this process is automated and the ROI able to be tracked.”
Jordan BarrettDigital Marketing Director, Liberty Buick
Schedule your Social Suite demo.
Get started with DealerOn
Drive more traffic and generate more leads with DealerOn’s premium Digital Advertising Suite. Are you ready to start seeing results, and not just clicks?
