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Recently, Federal and State Authorities have declared war on dealer advertising practices — and their favorite target is YOUR WEBSITE. The days of just a “slap on the wrist” and “business as usual” are long gone and have been replaced with multi-million dollar penalties, lawsuits, 20-year consent decrees and negative publicity. Inadvertent, trivial and easily overlooked missteps in digital marketing initiatives can result in costly and devastating consequences for the dealerships that haven’t adhered to the existing compliance regulations.
It’s important to understand that advertising violations are easy to find yet difficult to defend against – especially in the digital age. In spite of this, there is good news for dealers. Employing a comprehensive compliance program will not only protect dealerships from liability, but also greatly enhance the dealership’s reputation, increase sales and profitability, and increase customer satisfaction and retention.
In this crucial 1 hour webinar, automotive compliance expert Jim Radogna will teach you how to definitively defend yourself against this onslaught and ensure that your digital marketing compliance is “bulletproof”.
If you are ready to learn how to defend your dealership against the Advertising Compliance War, then don’t miss this very important presentation.
PRESENTER: Jim Radogna is the Director of Compliance for The College of Automotive Management where they have developed a unique, no-nonsense compliance and career training solutions for automobile dealerships of all sizes. Before that, Jim was the Founder and President of Dealer Compliance Consultants, Inc., a national automotive compliance resources and training firm. He developed a strong background in dealership operations, having spent over 15 years in dealership management in diversified roles including sales manager, F&I director, general manager, and training director. Jim is a sought-after speaker and frequent contributor to several automotive industry publications including Dealer Magazine, Automotive News, WardsAuto, Auto Dealer Monthly, DrivingSales Dealership Innovation Guide, AutoSuccess, and F&I Magazine and he can be reached at jradogna@lagc.com.
